Almost every marketing and business expert will tell you that you need to “brand” your business with a well designed logo. That new logo should appear on all of your marketing materials, keeping a consistent look across all channels. But what’s the reason behind this advice?

The bottom line is that a well designed logo applied to all your companies’ marketing materials can increase sales and revenue. Below are some of the reasons why:

Consistent branding conveys that you’re well established and credible. You can show that you’re committed to your clients and your business with a logo and professionally printed materials. Taking this step will also convey that you’re stable and have been around for some time. Reliable. Stable. Can be counted on. Not bad descriptions for you business?

Catch the attention of more potential customers. The saying, “Never judge a book by its cover” has been around forever, but the fact remains that people continue to judge things based on appearance. Finding a company that has the right look and feel to it, whether conscious or sub-conscious, can often be one of a person’s criteria in making purchasing decisions.

Make a memorable impression. Studies show that 40% of people remember what they see more easily than what they read or hear. Creating graphics that associate a memorable image with your company, along with consistent graphics on all business materials, will make you much more likely to be at the top of potential customers’ minds, when a need for your products or services arises.

Help you stand out in your field. When paired with a strong marketing program, well-designed logos and identity programs can give you the edge that will set you apart from your competition.

Brand your business. Remember, the purpose of a logo is to create a brand for your company that’s recognizable and consistent across all marketing channels.

Communicate your message. A memorable logo design can contain many understated meanings, and can help to communicate a message about how you conduct business. This can include any features or benefits that set you apart from your competitors.

Meet expectations. In many areas of business, a logo is simply expected. If you don’t have a logo or your current logo is weak and unmemorable, then you may be losing out to your competition.

In addition to the above reasons, having a memorable logo that you’re happy with and proud of will increase confidence. It will show through in all of your business practices and interactions, and will benefit you more than you might even realize. So if you don’t already have a logo, start thinking about developing one, along with a brandable identity, right away. And if you happen to have an existing logo, reexamine it. Are you still happy with it, or could it use a make-over?